BRAND IDENTITY · PRODUCT DESIGN · DESIGN SYSTEM
Parsly
Designing the brand identity and product experience for Parsly — a platform that helps independent coaches and consultants sell sessions and digital products through a single, refined storefront.
Overview
Coaches and independent consultants often piece together tools for booking, payments, and product delivery — leading to a fragmented experience and a brand that feels inconsistent across touchpoints.
Parsly set out to become a single, polished hub — combining a digital storefront, session booking, and product library into one link that feels credible, modern, and easy to share.
The design challenge was balancing simplicity and depth: a minimal, premium storefront on the surface, backed by flexible creation tools and scalable UI patterns.
PRODUCT
PARSLY
DELIVERABLES
BRAND · UX/UI · DESIGN SYSTEM
YEAR
2025
